https://destreza.ai/thinking/AI, marketing and the work of building brands.en-gbhttps://destreza.ai/thinking/cut/20/Week ending 18 September 2026 · The commercial value of trust, a challenger campaign worth defending, and where conversational advertising could earn its place.https://destreza.ai/thinking/cut/20/Mon, 21 Sep 2026 11:30:00 GMThttps://destreza.ai/thinking/cut/19/11 September 2026 · New evaluations show where AI is improving, Samsung finds its moment at Apple’s launch, and an agent investigation puts private testing under public scrutiny.https://destreza.ai/thinking/cut/19/https://destreza.ai/thinking/a-better-model-a-better-customer-experience/September 2026 · September brings new AI controls and fresh evidence of customers’ reluctance to retry a failed chatbot. A launch needs to prove what happens after the conversation.https://destreza.ai/thinking/a-better-model-a-better-customer-experience/https://destreza.ai/thinking/cut/18/4 September 2026 · A wider advertising channel, more capable models and a staged rollout of image creation inside Google Workspace change the next marketing brief.https://destreza.ai/thinking/cut/18/https://destreza.ai/thinking/the-case-for-distinctive-ideas-when-production-gets-cheaper/August 2026 · August brings more control over AI image editing. The creative test is whether that freedom produces a better idea, or simply more versions of the first one.https://destreza.ai/thinking/the-case-for-distinctive-ideas-when-production-gets-cheaper/https://destreza.ai/thinking/cut/17/28 August 2026 · Media-buying assistance, preparation for returns and a customer-search experiment make AI’s commercial use more concrete.https://destreza.ai/thinking/cut/17/https://destreza.ai/thinking/cut/16/21 August 2026 · Consumer comfort and new creative tools meet a concrete example of where released marketing capacity can go.https://destreza.ai/thinking/cut/16/https://destreza.ai/thinking/cut/15/14 August 2026 · Referral data, a customer-journey case and UK attitudes put the consequences for the customer ahead of the latest vendor launch.https://destreza.ai/thinking/cut/15/https://destreza.ai/thinking/cut/14/7 August 2026 · Snap opens its advertising data, ChatGPT adds product carousels and Adobe brings creative tools into the conversation.https://destreza.ai/thinking/cut/14/https://destreza.ai/thinking/where-the-time-saved-by-ai-should-go/July 2026 · July’s ISBA findings expose a gap between using AI and getting a business result. The next decision is what to do with capacity you can prove you have released.https://destreza.ai/thinking/where-the-time-saved-by-ai-should-go/https://destreza.ai/thinking/cut/13/31 July 2026 · Platform earnings and channel investment put commercial context around a customer-facing AI shopping case.https://destreza.ai/thinking/cut/13/https://destreza.ai/thinking/cut/12/24 July 2026 · UK advertisers report near-universal AI engagement, Google improves its working models, and Semrush tests who owns a topic inside ChatGPT.https://destreza.ai/thinking/cut/12/https://destreza.ai/thinking/cut/11/17 July 2026 · Search moves closer to the task, AI discovery meets the sales conversation and the money available to marketers comes with a harder commercial brief.https://destreza.ai/thinking/cut/11/https://destreza.ai/thinking/cut/10/10 July 2026 · A bigger brief for AI at work, a clearer account of how ads are made and a research product that brings real people back into the answer.https://destreza.ai/thinking/cut/10/https://destreza.ai/thinking/cut/09/3 July 2026 · Two measurement developments ask what follows attention, while a model update promises better follow-through on work.https://destreza.ai/thinking/cut/09/https://destreza.ai/thinking/what-to-ask-an-ai-marketing-supplier/June 2026 · A paid trial on a real brief can reveal the work, costs and responsibilities behind a persuasive AI pitch. June’s spending evidence makes that scrutiny timely.https://destreza.ai/thinking/what-to-ask-an-ai-marketing-supplier/https://destreza.ai/thinking/cut/08/26 June 2026 · Creative tools move closer to the media buy, while new retail and conversational formats offer places to test the work.https://destreza.ai/thinking/cut/08/https://destreza.ai/thinking/cut/07/19 June 2026 · The week before Cannes, and the machinery of buying and being found is being rebuilt in public by a regulator, a forecaster and the platforms at once.https://destreza.ai/thinking/cut/07/https://destreza.ai/thinking/cut/06/12 June 2026 · A new buying channel, a changing search journey and a retail-data connection sharpen the questions behind the media plan.https://destreza.ai/thinking/cut/06/https://destreza.ai/thinking/cut/05/5 June 2026 · One week, three moves over who appears inside an AI answer and who is paid for the material it is built from.https://destreza.ai/thinking/cut/05/https://destreza.ai/thinking/a-brand-still-has-a-job-when-ai-gives-the-answer/May 2026 · Google’s May shopping and advertising announcements bring more of the buying decision into an AI conversation. Brands need accurate answers and a reason to be chosen.https://destreza.ai/thinking/a-brand-still-has-a-job-when-ai-gives-the-answer/https://destreza.ai/thinking/cut/04/29 May 2026 · Consumer research challenges autonomous shopping while YouTube and Google change how generated work and trusted sources appear.https://destreza.ai/thinking/cut/04/https://destreza.ai/thinking/cut/03/22 May 2026 · Google tests new search advertising and plans a shopping cart, while two agency deals change the questions brands should ask about data and remuneration.https://destreza.ai/thinking/cut/03/https://destreza.ai/thinking/cut/02/15 May 2026 · Agents on both sides of the buy: TikTok announces an ads interface, Amazon's search bar becomes one. Also, Gartner's AI budget number.https://destreza.ai/thinking/cut/02/https://destreza.ai/thinking/cut/01/8 May 2026 · ChatGPT Ads goes self-serve and names five new markets. Also this week, which AI Act deadlines moved and which did not, and Apple's proposed $250m Siri settlement.https://destreza.ai/thinking/cut/01/