AI marketing consultancy services: Survey, Focus and Shift

HOW WE ENGAGE

Diagnose. Deliver. Transform.

Survey finds where AI will change your marketing, Focus runs one campaign end to end and Shift transforms your marketing with AI at the core. The usual way in is a Survey. If you already know the brief, start with Focus.

Programme 01 · Survey · Start here

SURVEY

Find out where AI will change your marketing and what to do first.

Best forA clear, independent answer before you commit budget.
Typical scopeTwo to six weeks.
PriceFrom £15,000, depending on scope.

Survey · in full

Find out where AI will change your marketing and what to do first.

A short diagnostic of your marketing workflow, team, agencies and data, led by Andy with the Destreza agent network supporting the research and analysis. It ends with a straight recommendation on what to do next.

Explore Survey →

Then, to deliver: Focus

Programme 02 · Focus

FOCUS

One campaign, run end to end by us.

Best forA live brief, delivered to the standard of a full team, with one person accountable for it.
Typical scopeA few weeks to six months.
PriceFrom £25,000, depending on scope.

Focus · in full

One campaign, run end to end by us.

Run on the Destreza Operating Model: a proprietary matrix network of specialist AI agents, built and refined in-house, doing the work of a full marketing team from insight to launch. The Agentic Council checks every output and Andy makes the calls.

Explore Focus →

Or, to transform: Shift

Programme 03 · Shift

SHIFT

Your marketing, transformed with AI at the core.

Best forChanging how your marketing works, not adding tools to it.
Typical scopeSix to twelve months, in stages.
PricePriced per stage; programmes from £125,000.

Shift · in full

Your marketing, transformed with AI at the core.

A staged programme that redesigns how your marketing works: workflows, team design, agents trained on your brand and always-on personalised marketing, built with your teams and handed over to run. It usually starts with a Survey.

Explore Shift →

APPROACH · THE MODEL

AI at the core of how marketing works.

We are a senior practitioner consultancy. Here is how that works in practice — whatever the size of your organisation, and however sensitive the brief.

01 · Working with large organisations

A new kind of consultancy: judgement, multiplied — not headcount.

We work on how marketing is organised as well as the work it produces. The scope can include workflows, team responsibilities, brand knowledge, the connections between systems and the decisions that remain with people. AI can improve selected steps in an existing process or sit at the core of a redesigned operation. The business problem determines the scope.

Our Destreza Operating Model brings together a proprietary network of specialist AI agents with human direction and responsibility. Survey uses that method to diagnose the opportunity. Shift works with your marketing, data and technology teams to redesign workflows and roles, develop brand-specific agents and hand over the operation to your people. A campaign is one application of the method, not its boundary.

In Focus, campaign development follows four stages: human brief, agentic work, agentic review and human finalisation. Andy frames the problem and objectives. Specialist agents contribute research, strategy and creative development. The Agentic Council challenges the evidence and outputs. Andy determines what is accepted, changed or rejected and leads delivery. Where the scope requires specialist production, we work with partners or your retained agencies.

02 · Confidentiality and conflicts

Prior-client discretion is the job — not a footnote.

Everything we describe publicly is either already public or kept deliberately directional; the strategic detail of any engagement never leaves the room. We hold clear information walls between clients. How we handle your data. We will not carry one client's confidential playbook into another's brief — and we protect yours in exactly the same way. Where a category conflict exists, we say so in the first conversation and agree the boundaries before any work begins. The discipline that keeps a former client's numbers confidential is the same discipline that will keep yours.

03 · What we are — and what we're not

Naming where we don't fit is the surest signal of where we do.

We work with businesses that want AI to change how their marketing works and to see it deliver on live work, led by someone who has built brands at scale. We run campaigns and transform marketing functions. Assets made with AI are produced in-house; where a brief needs physical, print or other specialist production or a large technology build, we bring in specialist partners or work through your retained agencies, scoped and priced up front. We are not a media agency: we do not buy media and we do not sell software.

You bring the challenge. We design the approach.

Tell us what you are working on and we will recommend the right way in: Survey if you need the diagnosis, Focus if you already know the brief, Shift if you are ready to change how your marketing works. No commitment beyond the first conversation.

Let's talk →

FAQ

How long does an AI-native marketing engagement take?

Anywhere from a few weeks to a year. Survey, the diagnostic, runs two to six weeks. Focus, one campaign run end to end, takes from a few weeks for a single-channel campaign to three to six months for a full brand refresh. Shift, your marketing transformed with AI at the core, runs six to twelve months in stages. The usual way in is a Survey; if the brief is already clear, Focus can start straight away.

Who is Destreza for?

CEOs, founders, commercial leaders and marketing leaders at consumer businesses, including FMCG, spirits, consumer electronics and premium consumer goods. The fit depends on the work: strategic diagnosis, campaign delivery or a change to the marketing operation. For founders and small teams doing the brand-building work themselves, The Playbook for AI Brand Building provides a self-directed method.

What does it cost?

Every engagement is priced to the nature of the work and agreed before we start. Survey starts from £15,000. Focus starts from £25,000 for a single-channel campaign; omnichannel campaigns and brand refreshes cost more. Shift is priced stage by stage, with programmes from £125,000. All prices exclude VAT and any third-party production costs.

Do you replace our agency?

No. Your agencies keep what they do best. Survey shows where AI changes their role; Focus can run alongside them or on a brief that falls between them; Shift redesigns what you need from them.

How do you measure success?

Outcome-led. Strategic outcomes (decisions made, methodologies adopted, brand architectures consolidated) are framed at the start of every engagement and reviewed against in the close. Commercial outcomes (revenue, ROI, market activation) are tracked where they are within Destreza's scope to influence.

Why “Destreza”? And how is it said?

(des-TREH-tha) — Spanish for skill. The name comes from La Verdadera Destreza, “the true skill”, a sixteenth-century Spanish tradition of swordsmanship built on strategy and precision rather than power. Two people could hold the same sword and achieve very different results. AI creates the same distinction: powerful models are available to almost every brand, so advantage no longer comes from access — it comes from application. The full story is on the About page.

THE FIRST STEP

Start with a conversation.

Every engagement begins with a thirty-minute call: where you are, what you’re working on and the right way in.