THE PROBLEM
What Survey is for.
Marketing leaders are commissioning more AI-native work than ever and finding the supply side fragmented rather than inadequate. There are strong agencies, capable strategy partners and access to AI tools — but no single senior view that holds brand-building craft and AI-native method together and makes the two work as one decision.
The cost of that gap is rarely a failed project. It is a slow one: months spent assembling a point of view across three kinds of supplier, AI work that never adds up to better decisions and a strategic call made later and with less conviction than it needed.
WHO IT SUITS
Survey is the right way in when…
- You want a senior, independent read before committing budget to a bigger move.
- AI is running in your marketing but not yet improving your brand decisions.
- A brand is drifting, a category needs repositioning or a capability question needs an outside answer.
- You need a clear answer for a board, a planning cycle or a budget round, not a discovery phase.
- Best for
- A clear, independent answer before you commit budget.
- Who does the work
- Andy, with the Destreza agent network supporting the research and analysis.
- Typical scope
- Two to six weeks.
- Price
- From £15,000, depending on scope.
OUTCOMES
What you get.
Where you stand
An independent read of your brand, marketing workflow, team, agencies and data, measured against what an AI-native marketing function looks like.
Where AI pays
The opportunities ranked by value and effort: what AI should do, what it should help your people do and which decisions must stay human.
What to do first
A costed plan and a straight recommendation: a campaign in Focus, a broader Shift or neither.
HOW IT RUNS
The process.
- Frame the questionWe agree the decision the Survey has to serve, the scope and the fee before anything begins. Where a category conflict exists, we say so in the first conversation and agree the boundaries.
- Research and analysisAndy leads the diagnosis. The Destreza agent network supports him with research and analysis across your brand, category, competitors, workflow and data.
- Challenge and sharpenThe Agentic Council tests the evidence and the findings: the checks and balances a lead agency team runs over its specialists.
- Andy makes the callAndy sets the recommendations and names the next step. You get a decision, not a deck of options.
PROOF
Work led first-hand.
Led by Andy at BAT and Diageo, before Destreza.
Go Premium
A premium repositioning tested with real and synthetic consumer research before any serious resource was committed.
FAQ
How long does a Survey take?
Two to six weeks, depending on scope. The fee reflects the scope and is agreed before the work begins.
What do I actually receive?
An independent read of where you stand, the opportunities ranked by value and effort, a costed plan and a straight recommendation on what to do next. Not a discovery phase and not a menu of options.
Who does the work?
Andy Parton leads every Survey, with the Destreza agent network supporting the research and analysis. The Agentic Council checks the findings. The judgement and the recommendation are Andy’s.
Do I have to commit to anything afterwards?
No. Survey is designed to be the lightest way in. It shows whether Focus, Shift or neither is the right move from here. There is no commitment beyond it.
Do you replace our agency?
No. Your agencies keep what they do best, and the Survey shows where AI changes their role.
NEXT
If Survey is not the right way in.
Already know the brief? One campaign, run end to end by Destreza. Explore Focus →
THE FIRST STEP
Start with a conversation.
Every engagement begins with a thirty-minute call: where you are, what you’re working on and the right way in.
Let’s talk →