THE PROBLEM
What Focus is for.
Most AI consulting ends with a recommendation. Focus ends with a campaign in market, from a short, single-channel campaign to a full brand refresh.
It runs on the Destreza Operating Model, a proprietary matrix network of specialist AI agents designed, built and refined in-house. Structured like a large marketing organisation, it works across disciplines and levels at once, from research and strategy to creative, content and adaptation for every channel and market in the plan. The Agentic Council provides the checks and balances, testing the evidence and every output. Andy Parton leads the work, makes the calls and is accountable for the result.
WHO IT SUITS
Focus is the right way in when…
- You have a live brief: a launch, a campaign, a brand refresh or a content programme.
- You want to see what an AI-native way of working delivers on your own brand.
- You need it moving in weeks, with one person accountable for the result.
- Your agencies are stretched, or the brief falls between them.
- Best for
- A live brief, delivered to the standard of a full team, with one person accountable for it.
- Who does the work
- Andy and the Destreza Operating Model: a proprietary matrix network of specialist AI agents, built and refined in-house, with the Agentic Council providing the checks and balances.
- Typical scope
- A few weeks to six months.
- Price
- From £25,000, depending on scope.
OUTCOMES
What you get.
The thinking
Insight, strategy and the campaign idea, tested before anything is made.
The work
Creative, content and assets made to your brand standards and adapted for every channel and market in the plan.
The launch
A channel plan, launch support and a read-out against the measures we agree at the start.
Assets made with AI are produced in-house and included in the price. Physical, print and other specialist production is handled by channel-specialist agency partners Andy has worked with for years or by your retained agencies, scoped and priced up front. We do not buy media.
HOW IT RUNS
The process.
- Brief and diagnoseAndy frames the problem, the audience and the measure of success. Scope, timing and price are agreed before work starts.
- DevelopThe matrix network does the research, strategy and creative development against Andy’s brief, with specialist agents for each discipline, channel and market.
- Challenge and sharpenThe Agentic Council tests the evidence and every output. Andy reworks what comes back and makes the calls.
- Produce and launchAssets are produced in-house or with specialist partners and adapted for each channel and market, then the campaign goes live. We report against the agreed measures.
PROOF
Work led first-hand.
Led by Andy at BAT and Diageo, before Destreza.
AI-Powered Storytelling
Three omnichannel content strategies in eight weeks, using the method behind the Destreza Operating Model.
Vaping Done Right
Five programmes brought under one brand framework, with AI prioritising the messages most likely to land in each market and adapting the creative. Now deployed globally.
FAQ
How long does Focus take, and what does it cost?
It depends on the brief. A short, single-channel campaign can be in market within a few weeks, from £25,000. An omnichannel campaign takes longer and costs more, and a full brand refresh typically runs three to six months. Timing and price are agreed with the scope, before work starts.
Who does the work?
Andy Parton, with the Destreza Operating Model: a proprietary matrix network of specialist AI agents, designed, built and refined in-house. Structured like a large marketing organisation, it works across disciplines and levels at once, from research and strategy to creative, content and market-by-market adaptation. The Agentic Council provides the checks and balances, testing every output before it reaches Andy, who makes the calls and is accountable for the result. The person you meet is the person who leads the work.
Is production included?
Assets made with AI are produced in-house and included in the price. Where a campaign needs physical, print or other specialist production, we bring in channel-specialist agency partners Andy has worked with for years. If you have agencies on retainer for parts of the production, we work through them. Either way, the production route and the coordination it needs are scoped and priced up front. We do not buy media.
What happens after Focus?
You keep the campaign, the assets and the workflow that made them. Results from Focus can lead to a broader Shift, if you want that way of working built into your own team.
How is confidentiality handled?
We hold clear information walls between clients. Nothing of one client’s confidential work is carried into another’s brief, and yours is protected in exactly the same way.
NEXT
If Focus is not the right way in.
Ready to change how your marketing works? Your marketing, transformed with AI at the core. Explore Shift →
THE FIRST STEP
Start with a conversation.
Every engagement begins with a thirty-minute call: where you are, what you’re working on and the right way in.
Let’s talk →