Press.

Company boilerplate.

Three lengths, all saying the same things in the same order, so that trimming from the long one lands on the short one. Please use them as written — if you would rather write your own description, that is entirely your call; what we can do is make sure ours never contradicts itself.

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About Destreza. Destreza is an AI-native marketing consultancy in London, founded in 2026 by AI marketing pioneer Andy Parton. It takes the brand-building methods used by some of the world’s biggest consumer brands, advances them with AI and offers them in two forms. For marketing leaders, it shows where AI will change their marketing and runs campaigns on a proprietary matrix network of specialist AI agents, built and refined in-house and led by Andy. It also transforms marketing functions with AI at the core. For founders and lean marketing teams, The Playbook for AI Brand Building rebuilds that method for one person: four foundations and ten stages in over a thousand configurations, so a founder can build a brand with AI and keep every material decision. More at destreza.ai

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Destreza is an AI-native marketing consultancy in London, founded in 2026 by Andy Parton. It shows consumer businesses where AI will change their marketing, runs campaigns on a matrix network of specialist AI agents built in-house and transforms marketing functions with AI at the core. It has also created The Playbook for AI Brand Building, a ten-stage system for founders building a brand with AI. destreza.ai

One line

AI-native marketing consultancy, London: AI marketing diagnostics, campaigns and transformation; The Playbook for AI Brand Building.

Andy Parton, Founder.

Full biography

Andy Parton is the founder of Destreza, an AI-native marketing consultancy in London, and the creator of The Playbook for AI Brand Building.

An AI marketing pioneer, he led the 2019 launch at Diageo of What’s Your Whisky, the world’s first AI-powered whisky selector, three years before ChatGPT launched; it has since reached more than a million consumers worldwide. Since then he has taken AI through the brand-building lifecycle, from consumer insight and strategy through creative development, activation, measurement and evaluation. Destreza’s working methods came out of that work. At BAT he was Global Brand Lead for Vuse Go, where he drove the premiumisation strategy that made it Vuse’s global engine for revenue and cash, and latterly Global Head of Content across Vuse, Velo and glo, a portfolio with annual revenue of £3.6bn in 2025. Vuse is the No. 1 global vape brand and Velo the No. 2 global nicotine pouch brand. Across Vuse, Velo and glo his work covered the full customer journey and the marketing mix.

He has spent over sixteen years, more than seven of those in senior leadership, building some of the world’s biggest consumer brands, including Guinness, Johnnie Walker and Vuse, in over sixty global markets. Destreza followed in 2026, founded on the view that access to AI tools is no longer a competitive advantage: almost every marketing team can now produce more research, more ideas and more content, and what separates good brands from great ones is knowing how and where to apply AI, what to believe, what to reject and which decisions must stay human.

His executive education is in AI and business strategy at the Massachusetts Institute of Technology, digital marketing at the University of Oxford’s Saïd Business School and business sustainability at the University of Cambridge. He holds a BA from the University of Sheffield. Manchester-born and London-based.

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Andy Parton is the founder of Destreza, an AI-native marketing consultancy in London, and the creator of The Playbook for AI Brand Building. An AI marketing pioneer, he led the 2019 launch at Diageo of What’s Your Whisky, the world’s first AI-powered whisky selector, three years before ChatGPT launched; it has since reached more than a million consumers worldwide. He has applied AI across the brand-building lifecycle since. At BAT he was Global Brand Lead for Vuse Go, where he drove the premiumisation strategy that made it Vuse’s global engine for revenue and cash, and latterly Global Head of Content across Vuse, Velo and glo, a portfolio with annual revenue of £3.6bn in 2025. He has spent over sixteen years, more than seven of those in senior leadership, building some of the world’s biggest consumer brands, including Guinness, Johnnie Walker and Vuse, in over sixty global markets. Manchester-born and London-based, he founded Destreza in 2026.

Medium — the workhorse

Andy Parton is the founder of Destreza, an AI-native marketing consultancy in London, and the creator of The Playbook for AI Brand Building. An AI marketing pioneer, he led the 2019 launch at Diageo of What’s Your Whisky, the world’s first AI-powered whisky selector, and has applied AI across brand building since, most recently at BAT for Vuse, Velo and glo.

Short — author lines and podcast intros

Andy Parton is the founder of Destreza, an AI-native marketing consultancy in London, and an AI marketing pioneer who has applied AI to brand building since 2019.

The position, in two lengths.

Supplied rather than left to be invented.

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AI brings speed. We bring precision.

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Access to AI tools is no longer a competitive advantage. Almost every marketing team can now produce more research, more ideas and more content. What separates good brands from great ones is knowing how and where to apply AI, what to believe, what to reject and which decisions must stay human.

The first product.

The Playbook for AI Brand Building is a written operating system for founders building a consumer brand: four foundation chapters, ten stages each ending at a gate, plus your workspace setup. It takes the brand-building workflow used by large brand owners and rebuilds it at founder scale, with AI doing the labour.

It was released on 30 September 2026 and is available now at theplaybookfor.ai. Read more about the Playbook →

Logos and photography.

• Destreza wordmark, ink (SVG) — for light backgrounds
• Destreza wordmark, cream (SVG) — for dark backgrounds
• Destreza icon, DA (SVG)
• Destreza icon, DA (PNG, 512px)
• Andy Parton, portrait (JPG, 900×1125)

Usage. The wordmark is the logo. Please don’t recolour it, set it in another typeface, or rebuild it from type — the letterforms are outlines, so it renders correctly without any font installed. The DA icon is shorthand for the wordmark and is only for places the wordmark will not fit, such as an avatar or a favicon. The wordmark and the icon are never used together. If you need a size, colourway or format that isn’t here, email [email protected] and we will cut it.

Copy-and-paste.

• Name — Destreza
• Name origin — from La Verdadera Destreza (“the true skill”), the sixteenth-century Spanish school of swordsmanship, built on strategy and precision rather than power.
• Descriptor — AI-Native Marketing Consulting
• Founded — 2026
• Based — London
• Founder — Andy Parton, Founder
• Portfolio revenue — BAT New Categories £3,621m, FY2025 preliminary results (Feb 2026)
• Website — destreza.ai
• Media enquiries — [email protected]
• First product — The Playbook for AI Brand Building, opening in late September 2026