Destreza is an AI-native marketing consultancy based in Shoreditch, London. We help businesses of every size use AI to sharpen their marketing, grow faster and build brands that last.
OUR MISSION
AI is revolutionising marketing.
Brands and businesses that use AI well are pulling ahead, compounding quality brand-building activities with sharper, faster and more measurable work. Those that use it poorly just scale mediocrity, erode customer trust and dilute brand equity.
We help brands and businesses use AI to win: building better brands and driving sustainable growth, not just cheaper marketing.
Founded in 2026 by AI marketing pioneer Andy Parton
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/WHY DESTREZA
Almost every marketing team can now produce more research, more ideas and more content. What separates good brands from great ones is knowing how and where to apply AI, what to believe, what to reject and which decisions must stay human.
That judgement, and the method behind it, is what Destreza sells, applied to live work. In Focus, Andy leads the Destreza Operating Model, a network of specialist AI agents built in-house, to do the work of a full marketing team; in Shift, we build an AI-native way of working into your own team. Either way, the person you meet is the person who leads the work.
HOW WE ENGAGE
Find out where AI will change your marketing and what to do first. A short diagnostic led by Andy, and the usual way in.
Explore Survey →One campaign, run end to end on our own network of specialist AI agents, from a single channel to a full brand refresh.
Explore Focus →A staged programme that redesigns how your marketing works: new workflows, a team built for them and agents trained on your brand, handed over for your teams to run.
Explore Shift →Bespoke AI marketing education and capability programmes, designed around your needs and audience, including self-serve and live programmes.
Explore Develop →01 / 03
THE PLAYBOOKS
99% of marketers are using AI but just 14% of them are getting results.1
Learn how to use AI and make it your competitive advantage with The Playbook for AI Marketing™.
76% of new launches fail2 but just 6% fail among businesses using a structured brand-building workflow.3
Learn how to build your brand the way iconic brands are built with The Playbook for AI Brand Building™.
LATEST THINKING
With Halloween in the rear-view mirror, attention turns to the raft of new Christmas ads, including three heavyweights: John Lewis, M&S and Very. Plus Adobe moves into your chatbot.
Read the editionThe AI bill has arrived, and Google wants advertisers to help pay it. Plus Anthropic opens its books and Apple’s folding iPhone shows its cracks.
Read the editionAI security leads this week. Who controls the controls when an agent can act for your business? Plus Coca-Cola’s agency decision and Claude Duet.
Read the editionMAKE AI WORK FOR YOUR BRAND
From the choices you make to the way your team works, we help you apply AI with the judgement it takes to build a stronger brand.
Let’s talk →
