How much does an AI marketing consultancy cost?
There is no standard fee. An engagement may cover advice, delivery or a wider transformation, with different staffing and responsibilities.
Our published starting prices are £15,000 for Survey, £25,000 for a single-channel Focus campaign and £125,000 for a Shift programme. These are guide starting prices, not fixed quotes or ceilings. Scope is agreed individually and the published figures exclude VAT and third-party production costs. Our pricing
A smaller or larger assignment can have different economics. A project price also cannot be compared directly with a contractor’s day rate without knowing the work each includes.
How do day rates and project fees differ?
A day rate prices time; a project fee prices an agreed scope of work.
The total under a day-rate arrangement depends on the number of billed days. A project fee can make the cost of its defined scope more predictable, while changes or exclusions may add to the total.
Rates depend on experience, availability and the nature of the assignment. A lower rate can accompany more days of work, while a higher rate may cover a different level of responsibility. Neither alone establishes value.
Which costs can sit outside the consultancy fee?
Software, model usage, data preparation, integration, production and client staff time may sit outside the quoted fee, depending on the contract.
AI can reduce effort in parts of an assignment, but total cost also includes briefing, review and correction. Security requirements or restrictions on where information can be processed may affect the systems and specialist support involved.
A fixed fee can make the agreed scope more predictable without covering every future change. Usage charges and additional rounds may be included, capped or charged separately. The quote and contract determine which applies.
What makes consultancy prices comparable?
Prices become comparable when the underlying scope, deliverables and responsibilities are clear.
Relevant differences include the decisions the work supports, specialist involvement, acceptance criteria and who carries responsibility for implementation. Delivery dates, revision allowances and access to source material can also affect the effort involved.
The comparison extends beyond the supplier’s invoice. An assignment requiring substantial internal preparation or ongoing maintenance may carry a different total cost from one that includes those activities. AI use is one input to those economics, rather than a reliable discount percentage.
Legal note: This answer provides general information, not legal advice. Seek advice from qualified legal counsel for your circumstances.