New evaluations show where AI is improving, Samsung finds its moment at Apple’s launch, and an agent investigation puts private testing under public scrutiny.
Inside The Weekly Cut 018: Sonos’s September 1 launch photography shows Beam Ultra, headphones and rear speakers in one home system. The products were announced alongside Sonos 27, the software update discussed inside this edition. Source: Sonos.
Inside The Weekly Cut 015: FLENS’s “Neulich mit Spritz”, one of the films launched with its 1 May brand refresh. System1 revisits this execution in its 13 August review; it is not a new August launch. Source: Flensburger Brauerei.
Inside The Weekly Cut 014: Madrí Limón, pictured in System1’s 6 August fruit-beer research. The study tests the appeal of product concepts; its 4.4-Star result for Madrí describes predicted potential, rather than observed sales. Source: System1 / Madrí Excepcional.
Inside The Weekly Cut 013: GEICO’s “Drain” campaign, released in April, is the subject of System1’s 30 July review. The official thumbnail shows the Gecko adapting a familiar character to another insurance message. Source: GEICO.
Inside The Weekly Cut 011: Google’s July 14 UK demonstration shows Gemini comparing holiday options across Chrome tabs, alongside the retailer’s desktop website. The assistant moves closer to the buying task. Source: Google / Jet2holidays.
Canva co-founder Cameron Adams talks with Bob Safian at the Canva Cabana on 24 June 2026, during the Cannes week in which Canva announced Grow 2.0. Source: Canva.
Inside The Weekly Cut 006: Also in this edition: Whalar’s Emma Harman, Accenture Song’s Ndidi Oteh and Whalar’s Jo Cronk, left to right, in the photograph supplied with the 8 June acquisition announcement. Source: Accenture.
Inside The Weekly Cut 005: Also in this edition: Canva’s new Perplexity Computer connector turns a working brief into an editable design. The announcement’s demonstration starts with a request to make a presentation from a launch brief. Source: Canva.
Google’s shopping presentation at I/O on 19 May 2026. Its announced Universal Cart rollout is intended to bring more of the journey from discovery to purchase into Google’s products. Source: Google / I/O 2026 press photography.
Google’s May shopping and advertising announcements bring more of the buying decision into an AI conversation. Brands need accurate answers and a reason to be chosen.
YouTube’s 27 May announcement shows the creator’s AI-use controls during upload. The same update changes the labels viewers see and begins a phased rollout of automatic detection. Source: YouTube / Google.
Google announces Universal Cart at I/O on 19 May 2026. The week’s shopping and advertising announcements brought discovery, purchase and paid placements closer together. Source: Google / I/O 2026 press photography.
Google tests new search advertising and plans a shopping cart, while two agency deals change the questions brands should ask about data and remuneration.
ChatGPT Ads goes self-serve and names five new markets. Also this week, which AI Act deadlines moved and which did not, and Apple's proposed $250m Siri settlement.
